Pick of the week: Figuring Out What Your Company Is All About

General

• Hello Tekpub: Rob Conery announces TekPub.com, a new site he’s launched with James Avery providing screencasts with content provided by the topic experts themselves.
• WPF 4 (VS 2010 and .NET 4.0 Series): Scott Guthrie shows off a bunch of new enhancements and features coming to WPF in .NET 4.0.
• Selective Unit Testing – Costs and Benefits: Steve Sanderson examines the different kinds of code that benefit from unit tests and the costs involved in unit testing.
• It’s All About The Delivery: Hadi Hariri breaks down dependency injection to the bare essentials.
• It’s Okay To Write Unit Tests: Justin Etheredge shares seven steps to writing better unit tests.

Web Development

• ClientIDMode in ASP.NET 4.0: Rick Strahl explains the new ClientIDMode in ASP.NET 4.0 that lets you give your WebForm controls fixed IDs rather than the default munged ones.
• Revisiting "The Fold": Jeff Atwood questions whether the age old rule about keeping content above the fold is still valid.
• Couple Neat Windows Azure Storage Related Announcements: Jim Nakashima passes along two Azure announcements – the Windows Azure CDN and custom storage domain names.
• Unit Testing ASP.NET MVC Routes: Thomas Weller demonstrates a way to unit test your ASP.NET MVC routes.
• ASP.NET MVC Wins With Simplicity, Not Features: Jeffrey Palermo concludes that ASP.NET MVC’s simplicity is why users, not Microsoft, are shouting its praises from the mountain tops – and as a user, I couldn’t agree more!